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+ About

Namaste As Fuck is a female-yogi-owned and operated company. We work hard to unapologetically make space for ALL of the feelings and experiences that come along with your yoga practice.

Because we love your light AND your dark.

Namaste As Fuck is a lifestyle brand committed to unapologetically making space for ALL of who you are.

Our journey began in 2010, when our founder, Alex T. walked into her first yoga class and got her ass absolutely handed to her. She hated every second of it - hating the teacher for naming the poses, hating everyone else for knowing how to do them, and hating herself for what it felt like. As soon as she hit savasana, it was all worth it. She was introduced to a brand new feeling - she felt lighter. At peace. Alive.

Alex continued to practice, jumped in on teacher trainings and dove deeper down the rabbit hole, but couldn’t shake feeling out of place. Everyone at the studio and on Instagram seemed so peaceful while she was sitting in chair pose wanting to punch everyone else in the face. When she was looking for yoga gear, all she could find were shirts that said something about “love & light” - those words felt right AFTER class, but she felt like a total liar wearing anything like that while she was practicing. So, Namaste As Fuck was born.

You don’t have to “be” a certain way to practice or already be able to “let it be.” You don’t have to be filled with “good vibes only” toxic positivity in order to participate in the yoga world. Let’s be honest with ourselves and with each other. Let’s be angry if we need to, sad if we need to, frustrated if we need to, and let’s tell ‘em how we really feel so that we can heal ourselves and get back to making the world a better place.

Namaste As Fuck is 100% sweatshop free (because #fucksweatshops) and is a yogi owned and operated company. We bring you the NAF movement via awesome yoga apparel for you to rock out with on your mat and we also bring you the total NAF experience with our kickass retreats.

If you’re a professional looking to collaborate on a project or a retreat, hit us up! We love supporting fellow small business owners, yoga teachers and dream chasers.

OUR VALUES


Fuck Sweatshops

As yogis, we practice "Ahimsa," or non-violence towards all living things. It is extremely important to us that no one is taken advantage of in the production of our clothing. We are committed to bringing you ethically sourced and produced clothing, designed and printed in LA. 

Always Guaranteed

We hope you love your new NAF swag! If for any reason you aren't completely satisfied, we accept unwashed, unworn returns within 14 days of receipt of shipment. 

Real People Are Beautiful AF

Any and every body can be Namaste As Fuck. All of our pictures are of REAL people in our community. We pledge to NEVER use photoshop to alter anything about a model's body size, skin color or face shape - because we think all of you are beautiful, just the way you are!


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We love partnering with local businesses and communities to collaborate, share new ideas and tell our story.